Experience includes... bringing to life the immersive home of Johnnie Walker -  

Johnnie Walker Princes Street in Edinburgh, alongside distillery brand homes for it's constituent single malt whiskies across Scotland; Glenkinchie, Clynelish, Cardhu, and Caol Ila. Globally loved Talisker and The Singleton have also followed (Diageo, BRC Imagination Arts). Ed has recently helped develop the visitor experience at the reimagined Port Ellen distillery (Diageo, Heart & Feints).

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Creating the storytelling tasting experience store Guinness Export House at Dublin Airport, and a Chinese brand home in Shanghai - Guinness Gatehouse (Hot Pickle).

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Exploring the future of responsible gambling entertainment stores with Ladbrokes (FITCH).

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Bringing to life a cutting-edge innovation centre and sales suite for Airbus (Embolden, Bharat & Jean).

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Crafting taste experience and gifting stores for single origin tea specialists JING (Hot Pickle).